Gridchinhall at Cosmoscow 2020: Standing out in monochrome

Up until the last minute, no one was sure whether Cosmoscow 2020 would go on as planned or be cancelled because of the pandemic. We had an online version ready to go just in case. But everything came together, and for four days Gostiniy Dvor was full of people. The organizers managed to keep it from overcrowding by staying open longer: the fair usually lasts three-and-a-half days, but this year we were there for a full four, from early morning till late evening. 

Gridchinhall was represented at three stands. The main stand, C9, displayed paintings by Katya Rozhkova and sculptures by Valery Pchelin; stand A5 in the “Editions” section was completely dedicated to the sculptures of Valentin Korzhov; and 3 new graphic works by Aleksandr Dashevsky occupied part of the “Created in Moscow” section, curated by Aleksey Maslyayev and put together by the fair with help from the Moscow Government’s Department of Entrepreneurship. Three locations at the fair is a sound strategy: we can recommend visitors to one stand to stop by a second, and from there move on to the third. Gridchinhall becomes the dotted line visitors can follow during their travels through Cosmoscow.

The idea for the exhibition at the main stand, C9, began with contemplation of dotted lines. We thought that the graphic pencil lines in Rozhkova’s works would combine well with the bars of wood in Pchelin’s sculptures. That was our concept, in any case. We were only able to witness the incarnation of the idea after it was mounted. And if we are to go by reviews from visitors to the stand, we got it right.

The main stand was quite different from most of the galleries at the fair. Our colleagues were showing bright, colorful art, which is understandable, since it obviously attracts more attention. Our stand, however, was almost monochromatic, a place where visitors could rest their eyes. It turned out that the contrast worked in our favor. The more vibrant part of our gallery – Valentin Korzhov’s sculptures – were being shown at the GridchinLab stand, which was also quite animated.

Valery Pchelin manned the main stand, where he chatted with visitors and discussed his drifters. Having the artist himself at the stand is quite a bonus as well, as we can always fall back on “well, here’s the creator himself…” He can explain how each drifter is on the one hand disconnected, decaying, and chaotic, and on the other is complete, self-contained, and alive.

The semi-abstract objects demonstrate movement from fragmentation to wholeness, during which process resistance from the forces of nature – fire, wind, water – must be overcome. It is why the drifters are so dark, as if they had been scorched.

Pchelin makes them according to architectural principles, building them up layer by layer from the base. You can understand what direction a drifter is moving in by the position of its “feet”. A natural form can be perceived in the shape of each drifter. This might be, for instance, a tooth, a rhinoceros horn, or a bird’s wing.

We at Gridchinhall have noticed that visitors to the fair are much more actively interested now than they were 5 or 10 years ago. Guests ask questions and want to know how much the objects cost… People have stopped attending the fair as if it were a museum. And some of the works displayed at each of our stands – landscapes by Rozhkova, one of Pchelin’s large drifters, a Korzhov sculpture, and two graphic works by Dashevsky – found their way into collections.

September 15, 2020
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